The previous posts I was starting to feel as if customer service had fallen by the wayside, and companies were just out to make a buck and forget about the customer. Today I realized, there are three BIG companies who are making quite a statement about how they feel about doing what's right.
These three companies are Home Depot, Applebee's, and Outback Steakhouse. Today, for Veterans day, Home Depot is offering veterans a 10% discount on purchases. Applebee's is giving a free entree to servicemembers and Veterans. Outback is giving an entree as well.
If you use twitter either for business or for pleasure, a simple search for #militarymon would show you just how much chatter is going on right now. The simple fact that those three businesses are doing this for our heroes is probably the best and least expensive advertising those companies could have ever done.
So here's the question to ponder. Do you think these three companies did it as a means of good PR, or do you think the members of the respective board of directors thought this was good business? I would put good money on it, they saw it as just good business.
So today, if you are an owner, manager, or sales rep, see what you can do to offer a deal to a veteran. I promise the freebie you give today will make you money tomorrow and the day after.